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From Turnovers to Titans: Do It Right Cleaning Hits 7 Figures and Expands into the Roanoke Vall

In 2014, Joy Keys saw an opportunity and seized it. With just a small crew and a big work ethic, she secured a seasonal contract to clean 165 apartments at Foxridge Apartments in Blacksburg, Virginia. That summer, Do It Right Cleaning was born. From those early turnover days — where 4–5 team members worked tirelessly to meet tight deadlines — Joy built the foundation of a company that would go on to become a trusted name across Southwest Virginia. Though our primary focus shifted to commercial cleaning