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DistributorsSports, Sports Equipment & Recreational

About Us is an online retailer of high-end outdoor gear, featuring the best products from the industry's top brands, including The North Face, Patagonia, Marmot, Oakley, Rossignol, K2, & almost 1,000 others. resulted from a series of brainstorming sessions in which the site's founders, Jim Holland & John Bresee, were trying to figure out a link between a love of backcountry skiing & making money on the Internet. After extensive research (and tons of backcountry skiing), they determined that it really was possible to sell outdoor gear online. was founded in 1996 with a $2,000 out-of-pocket (literally) investment. has enjoyed sustained growth every year since. Over the past 14 years, has expanded, adding a slew of focused, niche online stores in the outdoor, action sports & bike industries. & its sister sites now sell nearly 1,000 brands & see an average of 13 million unique visitors each month. was named the 2009 Backpacker Magazine/SNEWS Online Retailer of the Year. It has made the ranks of Internet Retailer Magazine's Best of the Web Top 50 Retail Sites in 2003, 2005, 2006, 2007, and 2009. In 2009, it earned the #65 spot in Sporting Goods Business Top 100 Retailers Report. And in 2003 and 2006, secured positions in Inc Magazine's Inc 500.

''We started with baby steps, however, & never spent more than we had,'' said Jim Holland. ''We don't take our growth & our situation for granted & recognize that we must always be evolving. The only constant is chang

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