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Senior Account Executive

Posted: 11/12/2024

Job Title:  Senior Account Executive - Radio & Digital Marketing

Location:  Roanoke, VA

Job Type:  Full-Time

Salary:  $50,000 - $140,000 based on experience

Benefits:  Health insurance, 401(k), Paid time off, and more

Reports to:  Vice President, Sales Director

Apply now: 
Senior Account Executive | Wheeler Media Solutions

Summary of Role

Wheeler Media Solutions, a leading provider of innovative radio and digital marketing solutions, is seeking a dynamic and results-driven Senior Account Executive to join our growing team. This is an exciting opportunity to work with a talented group of marketing professionals while driving strategic marketing campaigns across both radio and digital platforms for top-tier clients.

As a Senior Account Executive, you will be responsible for building strong client relationships, understanding their marketing goals, and delivering tailored solutions that exceed expectations.

If you are an experienced sales professional with a proven track record in digital marketing, radio advertising, or media sales, and you're passionate about helping clients achieve their business objectives, we want to hear from you.?


Responsibilities

  • Client Relationship Management: Cultivate and manage long-term relationships with key clients, ensuring customer satisfaction and retention. Serve as the primary point of contact for client needs.

  • Sales Strategy & Execution: Develop and execute strategic marketing campaigns across radio, digital media, and other platforms to drive customer engagement and revenue growth.

  • Campaign Management: Oversee the end-to-end process for client campaigns, including concept development, execution, and post-campaign analysis. Ensure campaigns are delivered on time and within budget.

  • Consultative Selling: Conduct needs assessments and provide consultative advice to clients on how to leverage radio and digital marketing to achieve their objectives. Create customized media plans and proposals.

  • New Business Development: Identify and pursue new business opportunities. Build a pipeline of potential clients and drive revenue through new partnerships.

  • Collaborative Work Environment: Work closely with internal teams, including marketing, creative, and production, to ensure the successful execution of client campaigns.

  • Reporting & Analysis: Provide regular performance reports and insights to clients, making data-driven recommendations to optimize campaign performance.

  • Market Research: Stay up to date on industry trends, emerging technologies, and competitive landscape to offer clients innovative and effective marketing strategies.?

Qualifications

  • Experience: Minimum 5-7 years of experience in media sales, digital marketing, or a related field, preferably in radio advertising or multimedia sales.

  • Proven Track Record: Demonstrated success in driving revenue and achieving sales targets. Experience in managing a diverse portfolio of clients across multiple marketing channels (radio, digital, social media, etc.).

  • Technical Skills: Knowledge of digital advertising, CRM software, and Microsoft Office Suite (Excel, PowerPoint, Word).

  • Strong Communication Skills: Excellent written and verbal communication skills with the ability to present and sell marketing solutions effectively.

  • Problem-Solving Skills: Ability to think critically and creatively, developing innovative solutions to address client needs and challenges.

  • Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field (preferred).

  • Preferred: Experience working in a radio or media company is a plus. Familiarity with programming and traffic management, and broadcast technology is highly desirable.?

Why Join Us?

  • At Wheeler Media Solutions, our mission is to create an emotional connection to enhance the lives of our audiences, inspire communities, and develop platforms for the success of our advertisers.

  • Innovative Environment: Work with a creative and forward-thinking team that thrives on pushing boundaries and developing cutting-edge marketing solutions.

  • Career Growth: We invest in your success and offer opportunities for professional development and advancement.

  • Great Benefits: Competitive salary, comprehensive health benefits, paid time off, and 401(k) plan.

  • Impactful Work: Be part of a company that makes a tangible impact on clients' businesses through the power of radio and digital marketing.?

Wheeler Media Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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