MC Solopreneur Webinar: Digital Tools for Marketing & Efficiency - May 2026

This series is designed for solo business owners and micro-operations who may find it difficult to attend in-person events. Each session is one hour long, completely online, and focused on the practical topics that matter most to you: sharpening your marketing skills, staying on top of finances, handling legal and regulatory issues, unlocking technology tools, and more.

Those registered will receive a Zoom link by email prior to the event start time.

This session will cover the topic of Digital Tools for Marketing & Efficiency, and will be presented by Keith Brophy. Keith is the founder of KeyBuzz Digital, a digital marketing consultancy focused on helping small businesses, solopreneurs, and brands improve visibility, efficiency, and results through smart digital strategy. With 18+ years of experience across SEO, reputation management, analytics, and marketing automation, Keith specializes in helping business owners cut through noise, use the right tools (not all the tools), and build sustainable systems that actually support growth. 

Running a business means wearing a lot of hats—and digital marketing often becomes the one that causes the most frustration. This session is built for solopreneurs who want to simplify their marketing without piling on more tools, more cost, or more confusion. Rather than focusing on specific platforms, this session helps attendees learn how to evaluate marketing tools, assess what their business actually needs, and make confident decisions without a technical background. We’ll walk through practical frameworks for choosing the right tools, avoiding unnecessary software, and building simple, repeatable workflows that support everyday operations.
 
Key takeaways include:

• An introductory overview of the types of marketing tools available to help you organize, execute, monitor, and report on your efforts
• How to assess your real marketing needs before buying another tool
• A simple framework for evaluating marketing products and platforms
• How to spot overbuilt or unnecessary tech before it drains time or budget
• How to design lightweight workflows that work with your business—not against it